What Font Does Instagram Use for Stories & Reels

As one of the most popular social media platforms, Instagram has a distinctive visual style that sets it apart from other apps. One aspect of this style is the use of unique fonts for its Stories and Reels features. Many users wonder what font Instagram uses for these features, as they would like to replicate the look and feel in their own posts. In this article, we’ll explore the font used by Instagram, as well as some tips on how to use it effectively.

The Font Used by Instagram

The Font Used by Instagram

The font used by Instagram for its Stories and Reels is called “Billabong”. This font was created by Australian designer Russell Bean in the 1990s, and it has a distinctive handwritten style. It features swooping curves and flowing lines, which give it a casual and informal feel.

Billabong is a free font that is available for download from several websites, including FontSquirrel and DaFont. It is a popular choice for designers and social media managers who want to create a fun and playful look for their posts. The font is available in several styles, including regular, bold, and italic.

Using Billabong on Instagram

If you want to use Billabong on Instagram, there are a few things to keep in mind. First, it’s important to use the font sparingly in your Instagram caption. While it can be tempting to use a fun and playful font like Billabong for every post, it can quickly become overwhelming and distracting. Instead, try using the font for headlines or captions that you want to emphasize.

Another thing to consider is the size of the font. Billabong can be difficult to read at smaller sizes, so it’s best to use it for larger text. You can also try combining it with a more traditional font for a more balanced look.

Finally, it’s important to use the font in a way that is consistent with your brand or personal style. While Billabong is a fun and playful font, it may not be appropriate for all types of posts. Make sure that the font you choose reflects the tone and personality of your account.

Other Fonts to Consider

While Billabong is the font used by Instagram for its Stories and Reels, there are many other fonts that you can use to create a unique look for your posts. Some popular options include:

  1. Helvetica: This classic font is clean and easy to read, making it a great choice for captions and headlines. A lot of businesses use it as a font for logos
  2. Lato: Lato is a modern sans-serif font that is versatile and easy to read. It’s a great choice for longer blocks of text.
  3. Playfair Display: This elegant serif font is a great choice for adding a touch of sophistication to your posts.
  4. Montserrat: Montserrat is a popular font that is similar to Helvetica but with a slightly more modern feel.


The font used by Instagram for its Stories and Reels is called Billabong. This fun and playful font is a great choice for adding a unique look to your posts. However, it’s important to use it sparingly and in a way that is consistent with your brand or personal style. If you’re looking for other font options, there are many other great choices available. Experiment with different fonts to find the perfect one for your posts.