Whether or not brands should have a coming soon page while their website is being developed or changed is a contentious topic of discussion in the web design world. While some may present valid arguments against it, there’s nothing that could disprove that a coming soon page usually results in a quicker post-launch return on investment.
What is a coming soon page?
A “pre-launch page” is another name for a coming soon page. This type of page is primarily used for advertising new launches. Whether it involves a whole company, a single new product, or a product range, you’ll see that a coming soon landing page more closely resembles an unfinished or empty webpage. You are not mistaken, either. That’s what they’re supposed to look like.
A coming soon landing page has the bare minimum of information in order to pique people’s curiosity and excitement. People that visit the greatest coming soon landing page feel as though they know virtually nothing, which makes them want to learn more. A coming soon landing page only divulges one key aspect of what is expected to be released soon. The rest of the procedure simply follows this action’s automatic domino effect.
Reasons to start your site with a coming soon page
1. Get your audience hyped and create brand awareness
Have you ever witnessed a shop, cafe, or club opening its doors without prior advertising? We’re going to guess the answer is no. Therefore, marketing before a store opens is just as crucial as your post-opening advertising plans. Creating hype is vital when promoting goods or services, especially if introducing a brand new service like a cutting-edge app or a Kickstarter campaign.
It’s important to never forget that your coming soon page will be one of the ways your company and consumers interact. To ensure visitors know exactly what to expect going forward, ensure it is consistent with your brand’s message, voice, and design.
2. Get social media followers
Social networking is a must for any business. A coming soon page is a fantastic method to increase the number of people that follow you on social media.
Over time, creating a coming soon page and linking it to your socials has proven to be the ideal technique to let your fans know when your new website is live. So, if you haven’t already, we highly advise creating social media profiles as soon as possible.
3. Communication with the audience
Coming soon pages enable you to nudge site visitors to subscribe to a mailing list or keep an eye on your social media profiles. If you want to nudge them to leave an email address, you can always choose to offer an early bird discount for those that subscribe to your mailing list. This way, you can share the updates with your audience.
You can maintain their interest in your blog or business by informing them about updates and changes to your website. That’s why the central position on the coming soon website should be a subscription box. The emails you gather via this method can come in handy for a later marketing campaign.
4. Great opportunity to use FOMO marketing
Let’s discuss FOMO, which stands for “fear of missing out.” FOMO basically refers to the notion that time-sensitive incentives make people more likely to act. You’ve probably experienced FOMO if you’ve ever visited a website offering a flash sale and subsequently made a purchase due to the offer.
According to surveys, 60% of consumers have interacted with a business, either by subscribing or by making a direct purchase, as a result of FOMO. In most of these situations, the customer made their choice less than 24 hours after initially learning about the offer.
There are two main ways you can use FOMO in conjunction with your coming soon page. Offering a discount in exchange for an email is one we already mentioned But, if you also place a countdown timer to the launch date right on your coming soon page. This gives the page a little more urgency.
5. Launch information
The day and timing of the launch are one of the few details offered on a coming soon page. This makes it clear where and when prospective clients must be in order to see the product launch and purchase it. This thus raises the likelihood of solid sales at debut, increasing the likelihood of earning a successful launch label and reputation.
Businesses who are particular about introducing new products frequently include a coming soon website in their overall marketing plan. This indicates that they will advertise future products on their website through a page made specifically for it.
6. SEO juice
Before the actual product is even released, a high ranking in Google search can be achieved if your coming soon landing page has a sufficient number of visitors. After the launch, this will help you as you’re less likely to need PPC or similar forms of advertising.
However, you have to do in-depth keyword research if you want you’re coming soon page to rank highly in search results. Finding out the precise words or phrases that people use to search for information on a particular subject is known as keyword research.
On occasion, website owners would optimize it for the most popular and often used keywords. This is not always the best idea, especially for beginners, because it becomes harder to rank for a keyword the more popular it becomes. So, our suggestion would be to find high-volume keywords (those users search for often) that have low competition. This is the best way to start out, as no new site can compete with industry giants in terms of SEO.
The perfect landing page to encourage subscribers says “coming soon.” This builds up hype and keeps the audience informed about what’s to come. Therefore, starting your blog with a responsive coming soon page can be of great help. But don’t forget to optimize it if you want it to be as effective as possible.