Non-Traditional Approaches to Obtaining Financing and Resources for Your Business in 2022

business investing

First things first – What could go wrong?

Let’s talk about the dangers that could occur first. Be aware of the scope creep if looking for investors for your project. What is it? Read more about it below.

Scope creep occurs when the project’s parameters are altered without proper oversight mechanisms, such as change requests. The project’s timeline, budget, costs, and resource allocation, as well as the achievement of milestones and objectives, are all susceptible to disruption as a result of these alterations. This is something to keep in mind if you want to attract and keep investors. When plans are implemented without first being thoroughly researched, scope creep is likely to occur. The investor may be particularly vulnerable to this issue because conventional sources of financing do not provide the time necessary to accurately predict the amount of money required for the necessary repairs.



Seeking out investors ready to supply capital in return for shares in your firm is one strategy to obtain finance and resources for your business in 2022. This might be an excellent method to get the funds you want to start or develop your company without incurring debt. Another possibility is to search for grants or other government money to assist you in financing your firm. Several private groups also provide grants and other assistance to small enterprises.

Crowdfunding is another approach to getting funds and resources for your company. This solicits funds from many individuals, usually online, who individually give a little money to your business’s aims. If you have a compelling narrative and product that people want to support, Crowdfunding may be an efficient approach to generating cash. Finally, you may explore collaborating with another organisation or person with complementary talents or resources that can assist you in reaching your objectives. You may get access to new markets, consumers, and financial resources while maintaining control over your firm by developing strategic alliances.

Following are 8 Non-Traditional Approaches to Obtaining Financing and Resources for Your Business:

  1. Funding your beginning business:

Self-funding, often known as bootstrapping, is a successful method of start-up financing, particularly when you are just starting. First-time entrepreneurs often struggle to get investment without any traction and a strategy for possible success. You may invest from your resources or solicit contributions from family and friends. This will be simple to raise owing to fewer formalities/compliances and lower raising expenses. In most cases, relatives and friends are willing to negotiate an Interest rate.

Because of the benefits, self-financing or bootstrapping should be regarded as a first funding choice. You are bound to business when you have your own money. Investors eventually regard this to be a favourable point. However, this is only appropriate if the initial need is limited. Some firms need funds from the start, and bootstrapping may not be an option.

  1. Identifying an Angel Investor

Angel investors are people with excess funds interested in investing in fresh start-ups in India and throughout the globe. The risk associated with these investments by Angel investors is more significant than the risk involved in loans issued by financial institutions since Angel investors want to invest for more significant profits. Mumbai Angels, Indian Angel Network, and Hyderabad Angels are some of India’s most well-known angel investors. Start-up founders may approach these investors directly for cash assistance.

  1. Keep an eye out for Crowdfunding.

Crowdfunding is raising cash from many investors using social networking sites and web-based platforms, primarily for commercial reasons. Crowdfunding online portals collect cash for various objectives such as social causes, charities, ideas, disaster assistance, events, and so on. This notion or idea aids in the fundraising of cash for start-ups or first-time company owners, as well as the promotion of social and cultural reasons. India’s crowdfunding sites include Kickstarter, Ketto, Catapooolt, FuelADream, Fundable, Indiegogo, Milaap, Wishberry, and more.

  1. Obtain Venture Capital for Your Company:

This is where the big bets are placed. Venture capital funds are professionally managed funds that invest in high-growth enterprises. They often invest in a company in exchange for shares and leave when it goes public or is acquired. VCs give knowledge and coaching and serve as a litmus test for where the organisation is heading, assessing the firm regarding sustainability and scalability.

A venture capital investment may be ideal for small enterprises that have progressed beyond the start-up stage and are already producing income. Fast-growing firms with an exit plan, such as Flipkart or Uber, may earn tens of millions of dollars to invest, network, and develop their business swiftly.

However, a few drawbacks exist to using Venture Capitalists as a financing source. Regarding corporate loyalty, VCs have a short leash and often want to repay their investment within a three- to five-year time frame. Venture capitalists may be less interested in you if your product takes longer than that to reach the market.

  1. Create a big vision and work for it.

Businesses sometimes think too tiny. They pay attention to little things or what they are currently doing. Identifying a more significant objective, on the other hand, might help you start on track to accomplish it. Create a big vision first, then take modest actions toward that objective. A solid elevator pitch may help you express your ideas to others.

Once you’ve established a goal, you may determine the next logical steps towards achieving that vision. It is one of the most effective means of achieving development!

  1. Safeguard your company’s equity

Equity is the most valuable asset for the world’s top corporations. The same is true for small businesses. Because equity is ownership, it should be treated similarly to gold. Don’t exchange it for resources or services you can afford. Equity ownership should be kept for essential individuals and resources.

  1. Make use of technology to monitor spending and create invoices.

Another refreshing approach to employing unconventional resources is to manage your budget using software and other technologies. Consider utilising Fresh books, a QuickBooks alternative that allows you to manage to spend and create invoices to send to clients.

Remember that good financial planning starts with conserving money and controlling your income. Although the chances of acquiring venture capital money are limited, correctly analysing your costs and cash might help your organisation better utilise its funds.

  1. Look for alternate financing sources.

Finally, think about alternate financing sources. While venture financing may be out of your grasp, a small business loan may provide the funds you need to build your organisation. I have mentioned thinking large, but before being big, you must first act big. A small business loan, for example, might provide you with the funds you need to create a second location. This tiny step is superior and more dependable than deploying venture capital funds to build ten additional sites at once.

Remember that these alternatives to traditional financing are becoming more open to women and minorities. So keep an eye out for possibilities that are tailored to your demographic.


In 2022, there are many options for attracting capital and resources for your firm. You might search for investors, grants or other government support or private groups that provide small company capital. You might also attempt crowdsourcing, collaborating with another firm or person, or enlisting the help of angel investors or venture capitalists.