For the metrics of small business clients as the social media manager, I have been on a wild journey trying to grow the number of our TikTok followers this past year. We have been thrown into upheaval with TikTok’s algorithms that are seemingly changing every other month. I’ve had video strategies completely down, only to be buzzed again, and we’re back to square one.
It’s been a frustrating journey, but recently I discovered a platform called HighSocial that has changed the game for how I approach TikTok. HighSocial offers advanced AI-powered targeting and promotions to organically grow real, engaged followings in any niche. Unlike risky shortcuts where you buy TikTok followers without engagement, HighSocial focuses on authentic growth strategies that truly build your brand.
Adaptive Targeting Keeps Up with Fickle Algorithms
We all know that the videos that are shown to users are determined by the For You page algorithm of the app. It mimics the content that will keep people engaged and entertained. The problem is, to stay on top of the FYP, you need to understand users’ behaviour patterns and guess what will catch on next.
Continuous monitoring of audience engagement signals to whom when and how you should show your content is done by High Social’s proprietary AI platform to deliver your content only to the right audience. In other words, no matter what interests change or what the new trends become, HighSocial continues to adjust targeting in real-time to seek out the ideal audience.
For example, one of the clients I have is still just finding things out and struggling to get his BBQ video traction. In an attempt to increase engagement among its existing followers, HighSocial expanded its targets to other regions and age groups. We had ended up attracting new fans who enjoyed the down-home vibe of outdoor cooking tutorials.
Putting AI-Fueled Growth on Autopilot
Trying to manually tweak targets and hashtags to stimulate growth on TikTok can swallow up hours without moving the needle. That’s why I love how hands-off the HighSocial experience is. Just connect your TikTok account, specify targeting criteria like age and gender, and their human experts and AI algorithms handle the rest.
HighSocial strategists conduct an in-depth analysis of your niche, competitors, and past performance to craft a custom growth playbook. Then, machine learning takes over to continuously refine your audience segments over time. It’s like having a master TikTok marketer guiding your strategy 24/7 behind the scenes!
And if you ever need advice, HighSocial’s Elite subscribers get access to a dedicated account manager for ongoing optimization. It’s incredibly reassuring knowing I have a real person I can ask questions and bounce ideas off whenever unpredictable TikTok shifts throw us for a loop.
Focusing on True Organic Growth
In the past, I’ve experimented with follow/unfollow bots and paid shoutout services to jumpstart growth. But these tactics usually result in low-quality followers who barely engage. HighSocial specifically focuses on organic community building fueled by relevant targeting and placements. This means the followers and views they drive convert to genuine fans who like and comment on content.
The company outright bans fake accounts or bots, assessing followers periodically for authenticity. And with over 15,000 creators and brands as customers, they’ve gotten exceptional at matching videos to audiences primed for conversion.
I’ll admit I was skeptical about how they’d perform for one of my DIY craft channel clients in a pretty narrow niche. But HighSocial grew her from 800 followers to over 15K in just 6 months! Beyond the vanity metrics, her videos now average 2X higher engagement rates, and she landed her first paid sponsorship thanks to the expanded reach.
Leveraging Free TikTok Tools
In addition to its core growth services, HighSocial offers exclusive tools to community members aimed at simplifying TikTok strategy:
- Hashtag Generator. Discover fresh, relevant hashtags to amplify reach based on keyword analysis of trending content and your niche. Saves tons of trial and error guessing which tags will perform best.
- Engagement Calculator. Quickly assess account health by entering total hearts and comments. Benchmark your engagement rate against industry standards.
- Profile Analyzer. Upload any TikTok profile and receive an instant audit evaluating strengths and weaknesses across 26 key metrics. Uncovers growth opportunities you can act on right away.
- TikTok User ID Finder. Retrieve your unique TikTok ID, essential for connecting your account to analytics platforms and advertising interfaces. Something most creators need yet struggle to locate.
These tools have become indispensable assets in my social media toolkit. They provide actionable insights to refine content and growth techniques beyond what HighSocial’s core targeting delivers. And the best part? They’re all free for anyone to use, no subscription needed.
Reviewing HighSocial’s Growth Packages
HighSocial offers two tiers of growth services depending on your budget and needs:
Core Plan
The Core plan provides solid follower growth leveraging HighSocial’s AI matching technology, plus influencer promotions and shoutouts. Expect to gain about 1,000 – 2,000 real targeted followers per month on average. Core also includes access to the company’s full suite of optimization tools covered above.
At 29 per month when billed annually (or 58 month-to-month), it fits the needs of most small/medium businesses and creators. For the price, I’ve been blown away by the consistent organic growth delivered across client accounts.
Elite Plan
The Elite tier is designed for established influencers, brands, or anyone wanting to skyrocket their following. It incorporates all Core features plus hands-on management, advanced machine learning, and other premium perks.
A dedicated account manager provides personalized strategy guidance, growth forecasts, niche trend analysis, and campaign optimization. HighSocial’s data scientists also build custom machine learning models to find your absolute best audience segments.
Elite subscribers gain early access to new features and beta tests, plus exclusive partner offers. Expect average monthly growth between 2,500 to 4,000 real, engaged followers. For
41 per month billed annually (or 82 month-to-month), Elite offers exceptional value, getting your account to the next level.
Satisfaction Guaranteed
The best part? Both Core and Elite come with a results guarantee. If HighSocial doesn’t drive the committed follower growth within your first 7 days, you get a full refund, no questions asked.
For context, I haven’t had a single client NOT immediately see positive traction and decide to continue. Within 48 hours, you’ll notice the view and engagement lift from HighSocial’s efforts.
TikTok Marketing Lessons Learned
After nearly a year leveraging HighSocial across dozens of client accounts, here are my key lessons learned:
- Don’t fight TikTok’s algorithm changes. Embrace tools that dynamically adapt as audience interests shift.
- Consistent organic growth trumps short-term viral hits. Focus on quality over quantity when evaluating services.
- Combining AI automation with human oversight optimizes results. The best of both worlds for precision targeting.
- Free tools that reveal actionable insights are invaluable. Take advantage of any resources to learn about your audience.
- Having an expert guide makes all the difference. The strategic input I get from HighSocial takes my social media game to the next level.
If you’ve been going round and round in TikTok’s volatile algorithms, I can not recommend HighSocial more. The machine learning, wealth of optimization, and the adaptive targeting from them all provide you with everything you need to keep pace with the curve.
My advice? With the core or elite plan tied up for a year, you can be on autopilot and grow instead of pulling your hair out. Use that extra time then and focus on writing outstanding content and leaving finicky algorithms out of your mind.
