TikTok is always changing. What worked yesterday might not work today. The app’s algorithm decides what videos you see, and recently, it got a big update!
How TikTok’s Algorithm Used to Work
In the past, TikTok focused on watch time. If people watched your video all the way through, the algorithm would push it to more users. Other factors, like likes, comments, and shares, also helped.
Trending sounds and hashtags played a big role. If you used a popular sound, your video stood a better chance of blowing up. But now, things are different.
What’s Changing in the TikTok Algorithm?
The new TikTok algorithm still values engagement, but in a smarter way. Here’s what’s different:
- More Focus on Search: TikTok wants to become a search engine like Google. Videos with keywords in captions and descriptions are performing better.
- Less Emphasis on Viral Sounds: Using trendy sounds is still useful, but TikTok is now prioritizing original content.
- Longer Videos Get More Love: TikTok is pushing videos that are 1-3 minutes long. They want people to stay on the app longer.
- More Personalization: The algorithm is now better at guessing what you like, even before you follow or interact much.
What This Means for Creators
If you’re a TikTok creator, these changes could impact how your videos perform. Here are some ways to adapt:
1. Use Keywords in Captions
Since TikTok is focusing more on search, you should add keywords naturally in your captions. Instead of using random emojis, describe what your video is about.
2. Make Longer Videos
If you normally post short clips, try testing slightly longer content. Aim for at least one minute, but don’t make it boring!
3. Focus on Original Content
Instead of always jumping on trends, create videos that offer value. Tutorials, tips, or storytelling videos tend to work well.
Is Going Viral Harder Now?
It might be. Before, one lucky video could launch you into fame. Now, TikTok is rewarding consistency. If you post valuable content regularly, you’re more likely to grow. Random viral moments are still possible, but not as common.
What’s Next?
Expect more updates in the future. TikTok is always testing new things. The app wants to keep users engaged, and that means constant changes.
The key is to keep learning and experimenting. If the algorithm shifts, don’t panic! Adapt, create, and have fun.
