AI is showing up everywhere. Especially in marketing. From writing copy to creating ads, it’s got your back. But just like any tool, it’s not always safe to use without caution. If you’re a marketer using AI daily, it’s time to talk about something critical: AI Safety. Hold on! This isn’t a boring lecture. We’re […]...

In today’s rapidly evolving digital landscape, marketers have access to powerful tools, platforms, and datasets that can optimize campaigns, personalize user experiences, and measure performance in real-time. However, with great power comes great responsibility — namely, ensuring the security and responsible handling of data. While security may seem like the domain of IT teams, modern […]...

Every successful business thrives on metrics. But not just any metrics—companies need clear, actionable KPIs that serve as guiding stars, steering them toward profitable growth. In today’s fast-paced, data-driven landscape, three metrics stand out as North Star KPIs for modern startups and scaling businesses: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Payback Period. These […]...