Great branding starts with a great logo, and for boutique hotels and BnBs, the logo serves as a visual promise of the experience guests can expect. Whether the vibe is cozy countryside or sleek urban chic, a well-crafted logo can make a memorable first impression and set the tone for a guest’s entire stay. TLDR: […]...

In the fast-paced world of visual communication, logos play a crucial role in brand identity and consumer recognition. But how do designers and marketers know if a logo is actually being seen, recognized, and understood? The answer lies in a fascinating technique: logo heatmaps. This powerful tool combines design, psychology, and data analysis to evaluate […]...

Brand identity isn’t just about creativity—it’s about strategic visual communication. A logo may be beautifully designed, but if it’s not quickly recognized or legible at different scales, it can fail its basic purpose. Businesses invest enormous resources in creating the perfect logo, but often overlook one critical component of success: testing how people visually interact […]...