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Study Reveals 47% of Users Find Traditional Search Results Irrelevant During Product Research and Turn to Reddit for Purchase Answers

Nearly half of online consumers are rethinking how they search for products. A recent study reveals that 47% of users find traditional search engine results irrelevant during product research, prompting a growing number to seek answers elsewhere. Increasingly, that “elsewhere” is Reddit—a community-driven platform known for candid discussions and firsthand experiences. This behavioral shift signals […]...
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Reddit Is Ready for Brands: How to Build Real Connections, Navigate Challenges, and Successfully Grow on the Platform

For years, Reddit has been viewed as one of the internet’s most candid and community-driven platforms—a place where authenticity wins and overt promotion quickly fails. But today, Reddit is more than an unpredictable forum landscape. It has evolved into a dynamic environment where brands that understand its culture can build meaningful relationships, earn trust, and […]...