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Cookie-Order Fulfillment: Route Optimization Basics

Imagine running a cookie delivery service. You’ve got a kitchen full of chocolate chips, sugar, and dough. Orders are coming in fast, and people are hungry! But there’s one big question — what’s the best way to deliver all these cookies? That’s where route optimization comes in. It’s like your secret recipe, but instead of […]...
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First-Party Data with Interest Forms: Privacy-First Tactics

In a digital landscape reshaped by stricter privacy regulations and increasing public awareness, marketers are navigating a pivotal shift: moving from reliance on third-party data to building strategies around first-party data. Among the most effective tools for this purpose are interest forms—simple yet powerful devices that enable businesses to collect valuable customer information directly and […]...