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Study Reveals 47% of Users Find Traditional Search Results Irrelevant During Product Research and Turn to Reddit for Purchase Answers

Nearly half of online consumers are rethinking how they search for products. A recent study reveals that 47% of users find traditional search engine results irrelevant during product research, prompting a growing number to seek answers elsewhere. Increasingly, that “elsewhere” is Reddit—a community-driven platform known for candid discussions and firsthand experiences. This behavioral shift signals […]...