Email marketing is alive and kicking! Especially in the world of eCommerce, emails can turn window shoppers into loyal customers. But not all email tools are made equal. If you want those clicks, conversions, and cart checkouts, you need the right sidekick.
Let’s look at the 10 best eCommerce email marketing tools to help you sell more, stress less, and maybe even have a little fun doing it!
1. Klaviyo – Smart, Sexy, and Powerful
If email tools had a cool-kid table, Klaviyo would be sitting front and center. It offers powerful automation, advanced segmentation, and detailed analytics—all without being a pain to use.
- Deep integration with Shopify and WooCommerce
- Send emails based on customer behavior
- Tons of high-converting email templates
Best for: Brands that want to scale fast and get real techy with data.
2. Omnisend – Email + SMS = ♥
Omnisend is all about giving your customers the best possible shopping (and inbox) experience. Combine emails, SMS, push notifications, and more—all in one flow!
- Drag-and-drop builder that’s super easy to use
- Great pre-built automation workflows
- Nice balance of features and affordability
Best for: Multi-channel marketers who love customer journeys.
3. Mailchimp – The Classic You Can’t Ignore
Old but gold. Mailchimp is the go-to for many beginners. It’s got a free plan, great templates, and a name everyone trusts.
- Simple to get started
- Wide variety of integrations
- Smart recommendations using AI
Best for: Small stores or anyone just starting out.
4. ActiveCampaign – Brainy and Brilliant
ActiveCampaign is for email marketers who like control. It’s more complex, but oh-so powerful. Think custom automation, lead scoring, and predictive sending.
- In-depth automation features
- Great for B2C and B2B brands
- Powerful CRM included
Best for: Growth-focused stores that are ready to level up.
5. Drip – Built Just for eCommerce
Drip literally calls itself the email tool for eCommerce. And for good reason. It’s laser-focused on helping online stores drive sales and build customer loyalty.
- Visual workflow builder
- Personalized product recommendations
- Track revenue from emails
Best for: eCommerce sites looking for serious personalization magic.
6. Flodesk – Gorgeous Emails, No Coding
Flodesk is a designer’s dream. It’s simple, visual, and makes stunning emails in a snap. Even if you have zero design experience, your emails will look fabulous.
- Unlimited subscribers at a flat fee
- Beautiful email templates
- Easy-to-use automation
Best for: Brands that want to look good without hiring a designer.
7. ConvertKit – Clean and Creator-Friendly
ConvertKit is a favorite among creators, but it’s great for boutique eCommerce stores too. The interface is sleek, and the automation is smarter than it looks.
- Subscriber tagging and segmenting
- Automation rules are simple and effective
- Landing pages and opt-in forms built-in
Best for: Personalized customer journeys without the fuss.
8. GetResponse – All-in-One Wonder
If you want an email tool that does more than just send emails, check out GetResponse. It’s got a landing page builder, webinars, and even some eCommerce features built in.
- Ready-to-go automations
- Built-in tools for sales funnels
- Webinar hosting (yes, really!)
Best for: Entrepreneurs who want everything under one roof.
9. Sendinblue (now Brevo) – Budget-Friendly with a Punch
Brevo (formerly Sendinblue) gives you email, SMS, CRM, and even live chat. All without breaking the bank. Super handy for small businesses with big dreams.
- Great value for money
- Email plus SMS marketing in one place
- Real-time reporting and heatmaps
Best for: Small store owners who want the most bang for their buck.
10. Moosend – Moo-velous and Affordable
Yes, it has a cow in its name (adorable). But Moosend is no joke. It’s one of the easiest platforms to learn and offers top-notch automation and personalization.
- Free plan with solid features
- Drag-and-drop form and email builder
- AI-powered product recommendations
Best for: Stores with a tight budget but big email dreams.
So… Which is Right for You?
That depends on what you need most:
- Simplicity? Go with Flodesk or Mailchimp.
- Deep data and crazy automation? Choose Klaviyo or ActiveCampaign.
- Low cost, high value? Try Brevo or Moosend.
- Multi-channel ninja moves? Omnisend won’t disappoint.
Quick Tips for Email Marketing Success
- Keep it personal: Use names, past purchase info, and behavior-based segments.
- Automate wisely: Set up welcome emails, cart reminders, and win-back campaigns.
- Test everything: Headlines, buttons, images—do A/B testing to find what clicks.
- Value > Sales: Offer helpful content, tips, and stories. Not just promos.
Conclusion
The right email marketing tool can totally transform your eCommerce business. Whether you’re just starting out or scaling a seven-figure store, there’s something on this list for you.
Remember, the goal is more than just sending emails. It’s creating experiences your customers LOVE.
Time to pick your tool, build those flows, and watch the sales roll in!
